ABOUT DIONA

 

Syen Beauty Sdn. Bhd. was established in 1998 with a steadfast commitment to providing the best service to our customers — a principle that has remained our core mission throughout the years. We continuously strive for improvement and innovation to meet the ever-evolving needs of the beauty industry and to satisfy market demands.

Our company is dedicated to supplying beauty salons with exceptional, unique, and high-quality products. Supported by a team of professionals, we focus on developing products that combine advanced technology, economic value, and suitability for Asian skin types.

DIONA, one of our signature brands, features unique and specialized formulations developed by a team of experienced experts. These formulations are the result of continuous research, global collaboration with beauty professionals, and rigorous clinical testing by skin specialists. Our therapeutic products deliver superior quality and visible results.

“DIONA” represents a new concept in skincare and health therapy. Our products, inspired by advanced U.S. technology and specially designed for Asian skin, emphasize safe, simple, and effective treatments. With innovative formulations targeting skin tissue restructuring, the DIONA series focuses on healthy therapeutic care—using three essential steps to achieve five key functions for timeless, radiant beauty.

Position

We offer therapeutic products of excellent quality.

Purpose

To provide customers with high-quality natural herbal essences through our therapeutic skincare products.

Mission

To deliver a wide range of products using advanced technology that ensures every item remains in the best possible condition.

Vision

To inspire beauty and confidence in everyone.

Unique Selling Proposition (USP)

“1-3-5” physiotherapy skincare — specially designed for delicate Asian skin.